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Heart of Steel
The Dan Lurie Story

by Dan Lurie with David Robson
from the back cover:

Dan Lurie has done it all, conquering many
obstacles throughout his 70-year career to
become one of the sporting world’s most
endearing and multi-talented figures. Growing
up in the Great Depression, Dan realized that
if he were to make it, he would need to work
extremely hard. Overcoming serious health
problems and extreme poverty he did just that
to become one of the 20th century’s most
recognizable bodybuilding pioneers and health
promoters.

From humble beginnings to the very top of the
fitness world through persistence and dogged
determination, Dan’s story shows exactly what
can be done with strength of mind and an
unwavering commitment to excellence. That
Dan has traversed the fitness world to become
a successful bodybuilding competitor and
contest promoter (with the WBBG), sports
equipment manufacturer, television star
(Sealtest Dan, The Muscle Man), magazine
publisher of six titles including Muscle Training
Illustrated, gym owner, anti-drug crusader,
trainer, supplement company owner and
devoted family man says much about his
character and his life story illustrates exactly
how, with courage and determination, we can
all achieve our very best.

Dan began his bodybuilding career as one of
the USA’s best-built men, winning the AAU
America’s Most Muscular Man title three times
running. He was also the first man to promote
bodybuilding contests while helping to develop
and refine the emerging bodybuilding industry,
market and sell the first barbell sets and guide
many bodybuilding superstars to the top.
Other achievements include an historical arm
wrestling match with President Ronald Reagan
in the Oval Office.

Co- Authored by bodybuilding historian, David
Robson, HEART OF STEEL THE DAN LURIE
LIFE STORY is an entertaining and important
historical document.
Bodybuilding legend Dan Lurie is a three-
time America’s Most Muscular Man winner
and health and fitness pioneer. He has
cemented his spot in iron game history as
one of its most ardent and passionate
promoters and innovators.

Dan is also a devoted family man with five
children, 15 grandchildren, six great
grandchildren, and wife of 61 years, Thelma
Lurie.

Past books include Dan Lurie’s Pro Mr.
America Instant Action Positrain Muscle
Building System. Dan lives in Long Island,
New York.
On April 1st, 2008, Dan
celebrated his 85th Birthday
with his lovely wife Thelma
and family.
David Robson is a professional freelance
writer who writes for a variety of health,
fitness and bodybuilding publications, runs a
successful personal training business and
is actively involved in bodybuilding and
martial arts.

David lives in Hamilton, New Zealand, and
has two children, Curtis and Grace.
Included:

  • How Dan overcame serious health problems
    to win the America’s Most Muscular Man title,
    three years running.

  • How Dan developed his physique and how
    you too can develop your physical potential.

  • Dan’s publishing and equipment
    manufacturing empire and how he built it.

  • The WBBG (World Body Building Guild) and
    its champions.

  • How Dan talked his way into a meeting with
    President of the United States.

  • The truth about the bodybuilding industry:
    who founded the IFBB and the truth behind its
    key players.

  • The untold story about bodybuilding’s biggest
    star, Arnold Schwarzenegger.

  • The real truth behind bodybuilding drugs,
    including steroids, and how they are ruining
    the sport.

  • Dan’s challenges to Joe Weider and
    bodybuilding legend John Grimek.

  • Dan’s television career and his passion for
    entertaining.

  • Dan’s role as a family man and why he
    considers this to be the secret to his success.
Read an Excerpt from
Dan's New Book
Heart of Steel
click here
Heart of Steel: The Dan Lurie Story
by Dan Lurie with David Robson

Publisher: AuthorHouse, March 31, 2009
Language: English
407 pages
over 200 black & white photos
Product Dimentions: 6 X 9 inches
                         15.2 X 22.9 cm
Suggested Retail, Paperback:  $34.95USD
Suggested Retail,
Hardback with Dust Cover:  $44.95USD
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Read an
Excerpt from
Dan's New
Book
Heart of
Steel
click here